, written by Jim Collins, and I highly recommend it for anyone who looking for a bit of inspiration and insight for how to be a better business leader, or person in general. It's not so much a motivational book, as a fact driven piece based on a number of studies of businesses who took their business from good - to great. It's all been very interesting, but here's a little something that stands out..."The Stockdale Paradox"
"Retain faith that you will prevail in the end, regardless of the difficulties. And at the same time, confront the most brutal facts of your current reality, whatever they might be."
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